

Research & Consulting
Media & Entertainment Services
As research and consulting division of established Indian Media Production Firm, Runaway Productions India Pvt. Ltd., Runaway Insights brings industry expertise by leveraging extensive hands-on experience coupled with access to a vast pool of resources in strategic ties forged with key decision-makers from some leading organizations across the Media & Entertainment Value Chain.
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Within the realm of the media and entertainment industry, Runway Insights provides advisement to film distributors, studios, and production houses on decisions concerning the theatrical release of films using a Theatrical Efficiency Index (TEI). This Index analyzes box office collection data from a set of past films released across India, providing strategic recommendations on selection of theatres for a new release to maximize realize returns on investment of clients.
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Apart from the above, we also offer value-added consulting services which encompass some of the following:

AUDIENCE TESTS
For collateral materials, posters, trailers, and listing ads

FEATURE FILM AUDIENCE RESEARCH
To evaluate the buzz-worthiness of a film and word-of-mouth publicity
