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Media & Entertainment Services

As research and consulting division of established Indian Media Production Firm, Runaway Productions India Pvt. Ltd., Runaway Insights brings industry expertise by leveraging extensive hands-on experience coupled with access to a vast pool of resources in strategic ties forged with key decision-makers from some leading organizations across the Media & Entertainment Value Chain.

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Within the realm of the media and entertainment industry, Runway Insights provides advisement to film distributors, studios, and production houses on decisions concerning the theatrical release of films using a Theatrical Efficiency Index (TEI).  This Index analyzes box office collection data from a set of past films released across India, providing strategic recommendations on selection of theatres for a new release to maximize realize returns on investment of clients.

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Apart from the above, we also offer value-added consulting services which encompass some of the following:

Image by Lisa Risager

AUDIENCE TESTS

For collateral materials, posters, trailers, and listing ads

Image by Jakob Owens

FEATURE FILM AUDIENCE RESEARCH

To evaluate the buzz-worthiness of a film and word-of-mouth publicity

Image by William Iven

DIGITAL MARKETING

Recommendations for feature films and advisement on efficiency analysis

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