
Research & Consulting
Media & Entertainment Services
As research and consulting division of established Indian Media Production Firm, Runaway Productions India Pvt. Ltd., Runaway Insights brings industry expertise by leveraging extensive hands-on experience coupled with access to a vast pool of resources in strategic ties forged with key decision-makers from some leading organizations across the Media & Entertainment Value Chain.
Within the realm of the media and entertainment industry, Runway Insights provides advisement to film distributors, studios, and production houses on decisions concerning the theatrical release of films using a Theatrical Efficiency Index (TEI). This Index analyzes box office collection data from a set of past films released across India, providing strategic recommendations on selection of theatres for a new release to maximize realize returns on investment of clients.
Apart from the above, we also offer value-added consulting services which encompass some of the following:

AUDIENCE TESTS
For collateral materials, posters, trailers, and listing ads

FEATURE FILM AUDIENCE RESEARCH
To evaluate the buzz-worthiness of a film and word-of-mouth publicity
